As per the current market research conducted by the CMI Team, the global Golf Tourism Market size is expected to record a CAGR of 6.2% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 19.5 Billion. By 2032, the valuation is anticipated to reach USD 33.6 Billion.

Golf Tourism Market: Growth Factors and Dynamics

• Global Popularity of Golf: The worldwide popularity of golf, fueled by major tournaments like the Masters and The Open, contributes to the growth of golf tourism as enthusiasts seek to experience renowned golf courses and events.

• Rise of Leisure and Recreational Golfers: The increasing number of leisure and recreational golfers, drawn to the sport for relaxation and social experiences, drives demand for golf tourism packages that offer diverse courses and destinations.

• Golf Course Quality and Design: The quality and design of golf courses play a crucial role, in influencing travel decisions. Destinations with well-designed and challenging courses attract golf tourists seeking unique and memorable experiences.

• Destination Marketing and Promotion: Effective marketing and promotion of golf destinations through digital platforms, travel agencies, and partnerships contribute to the growth of golf tourism by attracting a broader audience and creating destination awareness.

• Emergence of Golf Resorts: The rise of golf resorts, offering a combination of golf facilities and luxury accommodations, appeals to travelers seeking comprehensive golf experiences, contributing to the overall growth of the golf tourism market.

• Innovation in Golf Packages: The introduction of innovative golf tour packages, including themed tours, golf and spa combinations, and customized itineraries, caters to diverse preferences and encourages repeat visits, fostering sustained growth in the golf tourism market.

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Golf Tourism Market: Partnership and Acquisitions

• In 2022, Troon introduced the Troon Partners Network, a strategic partnership program connecting companies/brands with over 850,000 golfers at 650-plus Troon-affiliated golf courses globally. This network offers premier lifestyle and hospitality experiences, complemented by extensive media and marketing assets, providing unparalleled opportunities for collaboration and engagement.

• In 2023, Golf management leaders, Troon, and Invited formed a strategic partnership where Troon acquired 18 club management and consulting agreements from Invited. This collaboration aims to reshape the future of membership hospitality and drive growth for both organizations, fostering a long-term relationship between the two entities.

• In 2022, The Tourism Authority of Thailand (TAT) launches ‘Season 4’ in India, enhancing the golfing experience for Indian enthusiasts in Thailand. Simultaneously, growing awareness of the health benefits associated with sports is anticipated to further elevate the sport’s popularity in the years ahead.

Golf Tourism Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the Golf Tourism Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Travel Restrictions and Cancellations: Stringent travel restrictions and lockdowns led to widespread cancellations of golf trips and events, affecting the overall golf tourism market as travelers faced limitations on mobility.

• Closure of Golf Courses and Facilities: Temporary closures of golf courses and facilities due to safety concerns hindered the ability of golf tourists to engage in the sport, causing a decline in bookings and revenue for golf destinations.

• Economic Downturn and Spending Cuts: The economic fallout from the pandemic led to reduced disposable incomes, impacting golf tourism as potential travelers cut back on non-essential spending, including golf vacations and related activities.

• Safety Protocols and Hygiene Standards: Implementing and communicating stringent safety protocols and hygiene standards to assure golf tourists of a secure and healthy environment, fostering confidence and encouraging a return to golf-related travel.

• Domestic Golf Tourism Promotion: Promoting domestic golf tourism by emphasizing local destinations and courses. Travelers, cautious about international travel, may prefer exploring golf opportunities closer to home, contributing to the recovery of local golf tourism.

• Digital Marketing and Online Booking Incentives: Leveraging digital marketing strategies and offering online booking incentives to attract golf tourists. Special packages, discounts, and flexible booking policies can entice travelers to plan and book golf trips through digital platforms.

List of the prominent players in the Golf Tourism Market:

• Your Golf Travel Ltd.
• PerryGolf
• com Ltd.
• Carr Golf
• Haversham Baker Golfing Expeditions
• Premier Golf LLC
• Golfasian Co. Ltd.
• Golf Holidays Direct
• IAGTO (International Association of Golf Tour Operators)
• Classic Golf Tours
• Troon Golf LLC
• International Golf Country Club
• Scottish Golf Tourism
• Tee Times Golf Agency
• Golf International Travel
• Others

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